client
The Obama Foundation is a nonpartisan nonprofit organization founded by former president Barack Obama on a mission to inspire, empower, and connect people to change their world. 

work
The Obama Foundation requested potential mock-up designs for signage, social media, and email to advertise the opening of the Obama Presidential Center based on their extensive brand guidelines. The turnaround time for this project was one week.  The detail information provided is changed for privacy. 

Signage

These designs were created to capture the attention of passerbyers using vivid colors in combination with bold shapes and custom illustrations.

The ads are succinct, working on the knowledge that in a world where we are constantly surrounded by a stream of ads, information in advertisements needs to be digestible and easily understandable.

Social Media

Similarly to the signage, the goal for the social media post designs were to be striking and concise. Striking typography with bright colors was a common theme within the branding, using bold simplicity to stop the user from scrolling past.

The custom illustration was intended to capture the childlike joy and hope in the future that the foundation embodies.

Email

The foundation was looking for a potential design that would hold and retain the viewers’ attention. I intentionally designed this email to be very streamlined as past personal research has shown that individuals do not want to read walls of text in emails. The click-through rate and retention with articles was higher was using the “Read More” function in tandem with enticing headlines.